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1. Information We Collect

While you visit our Site, we and our third-party partners may collect certain information automatically from your device or browser. The information collected typically includes:

• Log Data: Like many site operators, we collect information that your browser sends whenever you visit our Site ("Log Data"). This Log Data may include information such as your computer's Internet Protocol ("IP") address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages, and other statistics.
• Cookies and Tracking Technologies: We and our third-party partners use cookies, web beacons (pixels), advertising identifiers, and similar tracking technologies to collect information about your interaction with our Site and advertisements. This may include information about your browsing behavior, device type, operating system, and potentially inferred location data. Cookies are small files stored on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site effectively.
• Information Collected by Advertising Partners: Our advertising partners collect information via cookies and other tracking technologies to serve targeted ads, measure ad performance, prevent fraud, and report on campaigns. This often includes persistent identifiers (like cookie IDs, mobile ad IDs, IP addresses), technical information about your device/browser, your interaction with ads shown on our Site and potentially other sites, and potentially inferred interests or demographic data.

2. How We Use Information

We use the information we collect for various purposes:

• To provide, operate, and maintain our Site.
• To improve, personalize, and expand our Site.
• To understand and analyze how you use our Site (using aggregated and anonymized data where feasible).
• To serve advertisements through our third-party partners.
• To measure the effectiveness of advertising campaigns.
• To prevent fraud and ensure the security of our Site.
• To comply with legal obligations.

3. Cookies and Tracking Technologies

We use cookies and similar technologies for several purposes:

• Essential Cookies: Necessary for the basic functionality of the Site.
• Performance and Analytics Cookies: Help us understand how visitors interact with our Site by collecting information anonymously (e.g., via Google Analytics).
• Advertising Cookies: Used by us and our third-party advertising partners (including Playwire, Venatus, and Freestar) to deliver advertisements that may be relevant to you based on your browsing activities and inferred interests, and to measure the effectiveness of these ads.

Consent Management (Especially for EEA/UK Users):

For users located in the European Economic Area (EEA) and the United Kingdom (UK), we utilize a Consent Management Platform (CMP) to help manage your choices regarding non-essential cookies and data processing for purposes like personalized advertising by our partners. You can adjust your preferences at any time via the CMP.

You may revisit or change your consent choices at any time by clicking here: [Link to CMP Management Tool]

General Opt-Outs:

You can learn more about interest-based advertising and opt-out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI) by visiting:

• NAI Website: https://optout.networkadvertising.org/
• DAA Website: https://optout.aboutads.info/

You can also limit ad tracking using settings provided by your device manufacturer (on mobile) or manage cookie settings through your web browser. Please note that opting out of interest-based advertising does not mean you will no longer see ads, but that the ads you see may be less relevant to your interests.

4. Advertising Partners

We partner with third-party advertising companies to serve ads when you visit our Site. These companies may use information collected via cookies and other tracking technologies about your visits to this and other websites to provide advertisements about goods and services potentially of interest to you. Our current primary advertising partners may include:

• Freestar: This Site is affiliated with Publisher First, Inc. dba Freestar ("Freestar") for the purposes of placing advertising on the Site, and Freestar will collect and use certain data for advertising purposes. Freestar works with various downstream advertising partners and utilizes technologies like the InMobi Consent Management Platform. To learn more about Freestar's data usage and their partners, please review Freestar's Privacy Policy: https://freestar.com/privacy-policy/.
• Playwire: We use Playwire to deliver targeted advertising and marketing. For information on how Playwire uses your data, please see Playwire's privacy policy: https://www.playwire.com/privacy-policy.
• Venatus: We use Venatus to deliver targeted advertising and marketing. For information on how Venatus uses your data, please see Venatus’ privacy policy: https://www.venatus.com/privacy-policy.
• Google AdSense & Analytics: We use Google Analytics to understand site traffic and Google AdSense to serve ads. Google uses cookies (like the DoubleClick cookie) to serve ads based on user visits and to collect analytics data. You can learn about Google's practices and opt-out options here: https://policies.google.com/technologies/partner-sites. Users can manage preferences via Google Ad Settings or opt-out of Google Analytics using their browser add-on.

*(Note: We are in the process of consolidating our advertising partnerships. This list reflects partners who may be active during this transition.)*

5. Data Sharing and Disclosure

We do not sell your personal information in the traditional sense (i.e., for monetary payment). However, the use of advertising cookies and sharing of identifiers with our advertising partners (like Playwire, Venatus, Freestar, and their respective ecosystems) for the purpose of cross-context behavioral advertising may be considered "sharing" or a "sale" under certain privacy laws like the California Consumer Privacy Act (CCPA).

We may share information under the following circumstances:

• With Service Providers: We may share information with third-party vendors and service providers who perform services on our behalf, such as website hosting, analytics, and technical support. These parties are obligated to protect the information and use it only for the purposes for which it was disclosed.
• With Advertising Partners: As described above, we share information (primarily identifiers and interaction data) with our advertising partners and their ecosystems to enable the placement and measurement of advertising on the Site. This is subject to your choices made via the Consent Management Platform where applicable.
• For Legal Reasons: We may disclose information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency), to protect our rights or property, prevent fraud, or protect the safety of our users or the public.
• In Case of Business Transfer: If we are involved in a merger, acquisition, or asset sale, user information may be transferred as part of that transaction.

6. User Rights (Depending on Your Location)

Depending on your location and applicable laws, you may have certain rights regarding your personal information.

• EEA/UK Residents (GDPR/UK GDPR): You may have the right to access, rectify, erase, restrict processing of, or port your personal data. You also have the right to object to processing and withdraw consent at any time (via the CMP for advertising consent). You have the right to lodge a complaint with a supervisory authority.
• California Residents (CCPA/CPRA): You may have the right to know what personal information we collect, use, disclose, and "share"/"sell"; the right to delete your personal information; the right to correct inaccurate personal information; the right to opt-out of the "sale" or "sharing" of your personal information (primarily relevant to advertising cookies - use the opt-out links/CMP provided); and the right to limit the use of sensitive personal information (we do not generally collect sensitive information). You have the right to non-discrimination for exercising your rights.
• Other US States (e.g., Virginia, Colorado, Connecticut): Residents of these states may have similar rights, including rights to access, delete, correct, obtain a copy of data, and opt-out of targeted advertising, sales, or certain profiling.

Exercising Your Rights:

To exercise rights related to advertising preferences, please use the Consent Management Platform link and the NAI/DAA opt-out links provided in Section 3. For other requests regarding data possibly held directly by us (which is minimal) or to understand how to exercise rights with our partners like Freestar, Playwire, and Venatus, please contact us using the details below or consult their respective privacy policies. We may need to verify your identity before processing certain requests. Our partners may provide their own mechanisms for exercising rights related to the data they process – please refer to their privacy policies.

7. Data Security

We take reasonable measures to help protect information about you from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. However, no internet transmission or electronic storage is 100% secure.

Should a data breach occur, we will endeavor to notify affected users via in-site notification within 7 business days, where feasible and legally required.

8. Children's Privacy (COPPA)

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. Our Terms of Service require users to be at least 13 years old. If we become aware that we have collected personal information from a child under 13 without verification of parental consent, we will take steps to remove that information.

If you believe that we might have any information from or about a child under 13, please contact us.

9. Third-Party Links

Our Site may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

10. Do Not Track Signals

Some web browsers may transmit "Do Not Track" signals. We currently honor Do Not Track signals initiated by your browser where technically feasible for technologies we directly control. However, practices may vary for third-party services integrated into our site, and the industry standard for responding to DNT signals is still evolving.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us:
By email: [email protected]